Why You're Missing Valuable Google LSA Leads
As a local business owner, you have most likely spent money on Google Local Services Ads (LSAs). Your firm is proudly displayed on the LSA platform, but you, like many other business owners, are unaware that you are missing out on valuable leads. Google LSA Message Leads!
What Are Google LSA Message Leads?
In addition to the obvious phone number on your advertisement, Google lets prospective clients reach you directly. These are messages issued via the LSA platform, not emails. You are notified via email and, if enabled, by text messaging whenever a customer sends a message.
This feature is quite valuable. It's a low-commitment, easy way for a customer to get in touch with your company, particularly if they're too busy to call you right away but typically, business owners don't even know when they receive messages.
Why These Leads Go Unanswered
Numerous companies that we talk with are unaware that they are receiving and paying for these message leads. This is the reason why it occurs:
- Poor Notification Management: A lot of business owners haven't configured text message alerts in the platform, and their email notifications end up in a junk folder, or their inboxes are not cleared daily.
- A "Phone Call Only" Mentality: For many years, the only method to obtain a lead from an advertisement was to give them a call. Many companies just don't monitor the LSA dashboard for messages since they believe this to be true.
- Lack of Training: Receptionists and office workers are frequently trained to answer phones, but they are unaware that message leads even exist, much less know how to locate and reply to them.
- The "Out of Sight, Out of Mind" Effect: Unlike a ringing phone, a new message notification can be easy to miss, and if it's not checked immediately, it's often forgotten in the daily rush of running a business.
Why Ignoring LSA Messages Is Costing You
Although it may seem insignificant, missing a message can have serious repercussions.
- You're Paying Nothing: Regardless of whether you reply, you get billed for each legitimate lead. A dollar wasted on a chance you were unaware of is equivalent to an unread message.
- Response Time: Google monitors your response speed, and you're losing to your rivals. Companies that answer calls and messages promptly receive a higher ad ranking, which generates more leads. Google perceives you as unresponsive when you disregard messages, and it will give preference to your rivals who are adept at managing their leads.
- Your reputation is being harmed: If a customer sends a message and never hears back, they might think your company is unprofessional, unresponsive, or closed. They'll just go on to the next business on the list.
The Solution is Simple: Respond & Connect
The good news is that it's easy to convert these lost chances into paying clients.
- Step 1: Receive Notification. Check that email and text message notifications are turned on and sent to a team member who can react promptly by logging into your Google LSA dashboard.
- Step 2: React right away. Instantly acknowledge the message. "Hello [Customer Name], thank you for getting in touch. Without a doubt, we can assist with it. What's the best number to reach you at to discuss this further?"
- Step 3: Call them as soon as you obtain their number. The most effective method for establishing trust, answering inquiries, and scheduling a work is a personal phone call.
The first message is just a stepping stone. The true value is in a prompt, individualized answer that shows you are a reputable, professional company prepared to address their issue.
Let OmniLocal Manage Your LSA Leads for You
Avoid letting important leads pass you by. OmniLocal is your go-to local SEO partner for more than just ad management. We handle your notifications, keep an eye on your LSA message inbox, and make sure that every lead you pay for is properly reviewed for disputes.
Don't spend money on leads that don't convert. Allow OmniLocal to assist you in converting each message lead into a paying client.