Maximizes Your ROI with CallRail & Reception 24/7

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Alex Sparks Co-Founder of OmniLocal
Alex Sparks
Updated - June 17, 2025

Every lead matters and not only does a missed call represent a lost opportunity, but it also represents a possible client choosing to do business with your rival. At OmniLocal, we know that every incoming call must be captured and converted in order for our clients to succeed. Thats why we have combined the 24/7 dependability of Reception 24/7 with the analytics of CallRail to create the best approach to call handling.

The Challenge: The High Cost of a Missed Call

Consider the last time you called a business online and they didn't answer. What did you do? After hanging up, you probably dialed the next name that appeared in the Google search results.

Thousands of times every day, this exact situation occurs. It's a major point of failure for local firms. Creating those inbound calls takes up a large amount of your marketing money. It would be like burning your marketing budget if you didn't respond to them. Even more important is having a poor response rate indicates to Google that your company is unresponsive, which affects your local search rankings. Answer and response rate is one of Google's most significant ranking metrics. To put it simply: you must answer your phone.

Our Solution: A Seamless System for Call Handling

1. Ensuring Every Call is Answered with Reception 24/7

We collaborate with Reception 24/7 to ensure that a prospective client always gets in touch with a real person. With this service, our clients have access to a committed staff of live, US-based receptionists who are available at all times. Every call is taken swiftly and expertly, regardless of the time of day—after hours, during a hectic lunch rush, or on a vacation. In addition to capturing the lead, this instant human connection offers an exceptional client experience right from the initial point of contact.

2. Maximizing Your Chance to Connect with CallRail Call Flows

Although having a receptionist available around-the-clock is a great safety precaution, we are aware that our clients prefer to communicate with their clients directly whenever feasible. This is where CallRail's power becomes useful. We build a simultaneous ring system using CallRail's advanced "call flow" functionality.

We can program a call to ring several numbers simultaneously, such as the owner's cell phone, the sales manager's desk, and the main office line. This significantly raises the likelihood that you or your group will respond first. The call only smoothly transfers to the live receptionist at Reception 24/7 if no one else is available.

3. Tracking and Analyzing for Smarter Growth

CallRail is an essential analytics tool that goes beyond routing. Call volume, duration, time of day, and even the marketing campaign that prompted the call are all tracked with it. We can enhance your marketing plan for better outcomes and a higher return on investment thanks to this data, which gives us comprehensive insights into what's working.

The OmniLocal Advantage

We provide a comprehensive solution that addresses the crucial issue of missed leads by fusing these two potent services. We guarantee:

  • No Missed Opportunities: A live person answers every call, around-the-clock.
  • Optimized Personal Connection: Your team has the best probability of immediately taking incoming calls.
  • Data-Driven Decisions: To improve your marketing approach, we monitor and evaluate each call.
  • Better Customer Perception & SEO: High response rates let Google and customers know that your company is dependable and responsive.

Don't allow missed calls to detract from your advertising. Every lead is grabbed and every marketing dollar is optimized with OmniLocal's comprehensive call handling approach.