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Improve Local Service Ad Click-Through Rates with Images

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Visuals are everything. According to Forbes, content with visuals gets 94 percent more views. That's why Google is making a big move to incorporate photos into Local Service Ads (LSAs). By adding high-quality images to your LSA, you can significantly boost click-through rates and improve your ad's overall performance.

More Photos, More Clicks

Recent updates from Google suggest that high-quality photos can contribute to improved LSA rankings. It makes sense: visually appealing ads are more likely to capture attention and drive engagement. Searchers are always going to want more insight before deciding who to contact. While Google doesn't guarantee photos in every ad, uploading a variety gives your ad a better chance of standing out.

Key Tips for Photo Success:

  • Quality is King: Invest in professional-looking photos that accurately represent your business.
  • Choose photos that tell a story: Showcase your team's expertise, highlight successful projects, or demonstrate customer satisfaction.
  • Quantity Matters: Google recommends adding at least 4 photos for optimal results.
  • Originality Essential: Avoid using copyrighted or stock images.

Photos requirements

  • File types: JPEG, PNG, BMP and ICO
  • Minimum resolution: 640 x 640
  • Maximum file size: 10 MB

How to add images to LSA

  • Log into Google Local Services Ads
  • Tap the menu Nav icon in the top left (Triple line)
  • Scroll down to the Photos box
  • Upload your images one at a time or in bulk

After submitting all photos will be under review. This could take up to a week.

OmniLocal Can Help

At OmniLocal, we understand the importance of every detail in local SEO. Our platform is designed to help you manage your online reputation and optimize your local listings. We can assist you in:

  • Completely setting up your Local listings (LSA, GBP, Apple Maps, and many more)
  • Ensuring your organic and paid profiles are optimized for maximum impact
  • Tracking the performance with detailed analytics

Ready to elevate your Local Service Ads? Contact OmniLocal today to learn more about how our platform can help you achieve your marketing goals.