All Blogs

How to Change Your Name and Address on Google Local Service Ads

Cover image for How to Change Your Name and Address on Google Local Service Ads
Author Alex Sparks
Alex Sparks
Updated - December 27, 2024

Understanding the Requirements

Let's make clear the necessary conditions before we begin the steps:

  • Registered Business Entity: You need a registered company entity, like an LLC or DBA, with the updated name and address in order to change your name and address on Google Local Service Ads (LSA).

This is important because Google needs to confirm that your company is legitimate and that its policies are being followed. Additionally, a certificate with a state stamp, like the one in the picture below, is required; an application alone is insufficient.

Certificate of business with stamp through State of Florida
Certificate of business

Why Modify Your Address and Name on Google LSA?

You may need to update your name and address on Google LSA for a number of reasons:

  • Change of Business Name: If your company has undergone a name change or rebranding.
  • Change of Business Address: If you've relocated.
  • Acquisition or Merger: If your company has been purchased or merged with another.

Step-by-Step Guide to Change Your Name and Address

  1. Update Your Google Business Profile:
    • Information matching: Before updating your Google Local Services information, you must change your name and address on your Google Business Profile.
    • Wait for the Update: Before moving on to the next steps ensure the Google Business Profile has the new name and address by viewing your business on Google Maps.
  2. Contact Google LSA Support:
    • Call LSA Support: (833) 272-1444
    • Provide Necessary Documents: Be prepared to provide documentation, such as your LLC or DBA certificate, to verify the new name and address.

Tips for a Smooth Transition:

  • Update Your Website: Ensure that your website reflects the new name and address.
  • Stay Patient: The process of changing your name and address on Google LSA may take some time. Be patient and cooperate with Google's verification process.

By following these steps and adhering to Google's guidelines, you can successfully change your name and address on Google Local Service Ads, ensuring a seamless transition for your business.